Archive for the ‘Marketing’ Category

With words like “tweet,” “blog” and “unfriend” entering our standard lexicon, there’s no question that social networking has a significant place on our contemporary culture. And it’s no surprise that many companies have been using social media online to connect and communicate with their customers online.

What is the single most important action you can take to improve your chances of success in implementing a social media campaign? Create a well-researched and carefully thought out social media marketing plan, which lays the foundation for executing a winning social media campaign.

I know what you’re thinking, start and online business without having to market or advertise? Well it’s true. It is one component to a two part approach for starting an online business. For year’s many online e-Commerce businesses have attributed their success and associated costs to the traditional way of doing business online.

Used correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. Unfortunately, most people don’t know how to use the social media properties correctly and fail miserably at it…

Someday, someone will master how to market effectively and measurably via social media, and all of us in marketing will need to learn how to adapt those discoveries to our businesses. Until that time, however, marketers should focus most of their resources on the tools they understand so they can live up to their primary responsibility of driving profitable, long term growth for their employers.

Seasoned entrepreneur Doug Richard talks about the purpose and importance of marketing, as we  entrepreneurs have consistently failed to give sales the support it needs.

As a web entrepreneur, I’ll rather bootstrap my start up with a shoe string budget than succumb to the terms of a venture capitalist. Fortunately for us headstrong entrepreneurs we have pay per click as an affordable  medium to market our goods and services, but how do we use it effectively?
Experiment And Test Often
Since the [...]

Its comes as no surprise anymore that social media can play a big part in the success and popularity of your business.   However, how can you create a genuine social media campaign with real connections with the sudden rise of the infamous automated marketing software? It seems like everyone is going automatic these days, sacrificing [...]

2009 was a pretty epic year for social media, old  friends connected, businesses made money, and parents stalked their children. The two main social media culprit that contributed to this digital world domination are Facebook; a groundbreaking online community that exploded like a bomb( no pun intended considering my Nigerian heritage) after it opened it’s [...]


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