Archive for the ‘Networking’ Category

With words like “tweet,” “blog” and “unfriend” entering our standard lexicon, there’s no question that social networking has a significant place on our contemporary culture. And it’s no surprise that many companies have been using social media online to connect and communicate with their customers online.

I know what you’re thinking, start and online business without having to market or advertise? Well it’s true. It is one component to a two part approach for starting an online business. For year’s many online e-Commerce businesses have attributed their success and associated costs to the traditional way of doing business online.

Used correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. Unfortunately, most people don’t know how to use the social media properties correctly and fail miserably at it…

Someday, someone will master how to market effectively and measurably via social media, and all of us in marketing will need to learn how to adapt those discoveries to our businesses. Until that time, however, marketers should focus most of their resources on the tools they understand so they can live up to their primary responsibility of driving profitable, long term growth for their employers.

By Deborah Lawwill
Social media is everywhere and there’s no escaping it – from twits tweeting on Twitter to long lost friends reconnecting again for the first time in several years on Facebook; social media is having a significant impact on our daily lives.
Before the era of blogging and new media most Internet users communicated via [...]

Its comes as no surprise anymore that social media can play a big part in the success and popularity of your business.   However, how can you create a genuine social media campaign with real connections with the sudden rise of the infamous automated marketing software? It seems like everyone is going automatic these days, sacrificing [...]

After a networking event most people gauge the success of the event on how many business cards they managed to collect, we often forget that the follow up is the most important part of networking. Believe it or not those business cards serve a better purpose than an art collage to entertain you at your [...]


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