Buy, Learn , steal, and borrow: Effective business and marketing techniques for Entrepreneurs By Entrepreneurs
Too many business owners wait till the very last stages of failure to launch a ”salvage the business plan”. The reality is at this point there is often very little to salvage, you become another victim to your imperturbable attitude towards your business. The initial signs of the path to ruin are always very vivid and if taken to consideration more often failure might not be so common. Here are the three most important:
1 Denial: “We are usually slow this time of the month” and “Its the economy” are common excuses used by business owners in order not to confront the inevitable failure of a business. Denial is always the first stage. The sooner you can accept the agonizingly dreadful fact that your business is suddenly standing on it’s last leg , the sooner you can save it.
2. Lack Of Communication: The lack of communication between partners and/or staff shows weakness in a business. In a thriving business environment, your employees should be reporting back to you with feedback from customers on how to make your business better. There should always be constant brainstorming between partners to map out plans of expansion.
3. Unnecessary Cost Cutting: Don’t get me wrong there is nothing wrong with cost cutting and finding cheaper alternatives, but if you find yourself in a situation where you’re habitually trying to find a cheaper alternative to everything in your business then there’s something wrong. Don’t even try and pass it of as being frugal.
If you can come to terms with these signs upon their arrival, then you have a chance at keeping the ship afloat.
In: Technology
29 Jan 2010
After Apple’s announcement about the iPad on Wednesday the world has transformed into one colossal forum with everyone pseudo communicating about this one gadget that somehow managed to carry more interest and importance than that of the Obama health care bill. Affordability, lack of flash, battery life – those were some of the topics being discussed about the obsessively anticipated Amazon Kindle killer. I wanted to participate to prove my status in the social world as a “Mac Head” , but truth be told I’m just really a wannabe; granted I own an iMac and an iPhone but I’m still miles and ages away to be fully mac geekified. Earlier today I stumbled upon something that might grant me access to this mac cult I’m so itching to become part of, I noticed no one was talking about the history of the iPad or if Apple had ever tried to create such a product in the past, and the answer is yes.
The Apple Newton AKA the messagePad, was manufactured by Sharp for Apple; many may argue that this is just a PDA, but since it has the word pad in it I’m deeming it a failed attempt at a mini tablet pc manufactured by Apple thus the original iPad. The Newton was best described as a handheld communications assistant with a touch-screen and pen-stylus that allows the user to gather, manage, and share information.
Below are specs I recovered from oldcomputers.com because I’m to lazy to type:
Model: H1000 MessagePad Announced: May 1992 Available: August 1993 Price: US $699.99 CPU: ARM 610 (RISC) @ 20 MHz RAM: 640K internal, 4MB PCMCIA Display: 336 x 240 reflective LCD Interface: touch-screen w/ stylus Ports: RS422 serial, Infrared Expansion: one PCMCIA (Type II) slot OS: Newton OS v1.05
Included applications are “Notes”, “Names”, and “Dates”, as well as simple tools such as a Calculator, Currency Converter, Time-Zones Maps, and more.
With “Notes”, the default application, you can write small documents, in your own handwriting, as well as draw free-hand sketches. Yes, the Newton can translate your personal handwriting into computer text which can be saved, printed, or transferred to other computer systems.
“Names” is a contact database, and “Dates” is a personal calendar for scheduling your time and days.
The built-in handwriting recognition is the Newton’s most unique and interesting ability, being able to interpret the user’s handwriting (hand-printing as well as script) into computer-readable text. But as is often the case with early versions of complicated systems, the original Newton gives mixed results and is often inaccurate.
The “Newton Connection Kit” includes a serial cable to attach to other computer systems, be they Mac or Windows, to synchronize, transfer files, restore Newton and install software onto a Newton.
The “Newton Print Pack” is a special printer-cable which plugs into the Newton serial port, allowing you to print to a wide assortment of printers, including ink-jet, laser, dor-matrix, and thermal printers. The remarkable thing is that it is a “smart” serial-to-parallel adapter cable, with the printer driver software built right into the cable connector.
The Newton supports type-II PCMCIA expansion cards, including 1MB, 2MB, and 4MB flash storage cards. The 4MB card will store up to 250 personal contacts, 200 notes, 500 calendar appointments, and 35 screens of text and drawings.
The Newton is not the first device with a touch-screen and handwriting recognition, though. The Linus Write-Top incorporated both six years earlier in 1987, but the user has to train the Write-Top before it will recognize their handwriting.
Unfortunately, at about 4.5 x 7 inches, and almost one inch thick, the Newton is really too large and heavy (almost one pound) to be considered pocket-size.
Alright Mac Geeks I know your proud of me, I’ll be expecting my acceptance letter in the mail.
After a networking event most people gauge the success of the event on how many business cards they managed to collect, we often forget that the follow up is the most important part of networking. Believe it or not those business cards serve a better purpose than an art collage to entertain you at your desk or an easily accessible nail file.
Here’s What You Do:
The Exchange: There are several manners in which people exchange business cards, really there are no set guidelines, do whatever works for you as long you are not forcing it down the throat of someone, like feeding food to a baby. After the networking event, give yourself three days before you start your follow up.
Send e-mails rather than calling its just less creepier; your email should be to the point :
Keep in mind that you will not get responses back from everyone you followed up with, don’t take it personal remember it’s just business, some of them will contact you only when they need you. That being said do not resend e-mails in an effort to get a response, with every email you send your digging any potential opportunities you might had have with this person into a deeper grave.
As for your “potentials” – people that responded to you that you might need and possibly work with in the future; try to never lose touch, send a short e-mail every three months and yes those pervasive words again “Touch Base”
In: Business Tips| Entrepreneurship| Job| Young Entreprenuers
12 Jan 2010
Outsourcing; Corporate America’s Nuclear weapon, with one click of the mouse or one international call , an entire staff can be wiped out. This effective form of increasing productivity while decreasing cost has been practiced covertly by Corporations ultimately making assiduous employees redundant. We as entrepreneur should also take slices of this colossal outsourcing pie, but we must obey certain rules:
Rules
Now that we’ve gone over the rules, I like to think there are two ways to outsource not just the common hire a guy from india and pay him triple times less than what the norm usually is.
1) Your Friends: Your friends are a real life version of a person holding a “will work for food sign”, because they will literally work for food or shelter. It’s this simple, you have a project that needs to be done and your positive your friends can handle the project and its quantity, then make it a Pizza night. Call a couple of your closest friends eat, bond , and watch them make you rich. The make you rich part was just a joke, but your drive and determination will inspire them ( considering your not friends with a bunch of immature imbeciles) so technically you are offering them something apart from free food. But you have to be very careful when working with friends; the line between work and play is severely blurred , one minute your talking about marketing your product like the way Modern Warfare 2 was, to actually playing Modern Warfare 2 the rest of the night.
2) Third World Cashing-in : This is the outsourcing we are all familiar with, cheap labour and extremely hard workers. Remember a penny saved is a penny earned, all the extra cost your saving from outsourcing really is like profit and it should be used like it as well. Grow your company further with it, pay of debts and home grown employees. Two major sites to go shopping for outsourcee’s are; www.elance.com and www.getacoder.com. There are a couple of things to consider if you decide to outsource internationally , which I somehow manage to disregard and now paying the price.
Don’t forget to view your outsourcees as potential partners you would work with in the future again so before you pick one check references and remember the rule to try and forge a strong partnership.
In: Off-Topic
11 Jan 2010Lets face it being successful is not easy, it involves dedication , hard work ,and consistency. Yet the likes of Diddy and Donald Trump make it look so cool and easy. As cool as that topic may sound “How to look cool like Diddy” unfortunately thats not what I’m here to talk about . Today we are going to tackle the awe thats is; successful people that made bank in 2009 and looked WEIRD doing it.

Kanye West
We all know Kanye West, very successful Rapper/Producer and now designer. In 2009 Kanye West Scored major deals with Nike and Louis Vuitton to release his own limited edition sneakers. These sneakers themselves where the first obvious sign to me that Kanye West is in-fact a weirdo. Have you seen these things?? It’s like a cross between the aliens from Spice World and my next door neighbor’s canvas wearing dog. But don’t fooled these weird looking shoes still sold a ton, sneaker heads and celebrities jumped on it like Ciarra’s goodies. Further down the year Kanye West attended the MTV music video awards interrupted Taylor Swift during her thank you speech and claimed she did not deserve the award, that Beyonce did. If this doesn’t shout weird I don’t know what else will. Oh wait how about these; he blogs in all CAPS, he beats up paparazzi and he gets weird haircuts!

Steve Jobs
Chairman and CEO of Apple Steve Jobs is obviously a really successful guy, but I can’t pinpoint exactly how successful he was in 2009 , maybe they sold more Apple computer in 2009 than they ever did, or maybe the sale of Apple computers passed the sale of Pc in 2009 , who knows. What I can tell you is that this guy is really weird, he wears the same clothes every time , when he was sick Apple stock went down precipitously , and his last name is “Jobs”
Disclaimer : Dear Apple lawyers I understand you take your job very seriously please understand that its not my intention to subject Steve Jobs to public slander with this post, its just a bad case of hero worship.

Michael Phelps
Mr. “Has More Olympic Gold Medals Than Anyone In History” , Mr. “I can swim from here to London” , Mr. ” I can eat a whole thanksgiving dinner myself” and off course Mr. ” pass me the bong please” Hey I’m not here to judge anyone on the choice of herb they choose to inhale, I’m just here to expose the weirdness, and whats weird here to me is that Mr. “puff puff pass” forgot he was a celebrity athlete in the public eye and decided to take a picture with a bong in one hand and a drunk college girl in the other.

Lady Gaga
2009’s best new artist, Lady Gaga’s success is evident as she continues to release hit single after hit single. Her single “Poker Face” was the first since Madonna’s “Sorry” to top all the three dance charts; Hot Dance Airplay, Hot Dance Club Play, and Hot Dance Single Sales. Even clearer than her success is her weird and strange outfits and performances. Just like Stephen King she has a perfect way of killing of her many characters in her performances.

Spiedi
The love children from a reality show and 15 seconds of fame gone wrong, but right for them. These two found a way to make the best of the MTV cameras that magically appeared in their home town. Now they are writing books , shooting music videos and selling pictures to tabloids. These weirdos deserve to be commended
In: Business Tips| Entrepreneurship| Job| Personal Development
31 Dec 2009
Ok so you finally escaped corporate America, ask yourself a question how will I run my company to keep employees happy and attain a productive work environment?
1. Don’t try and change your employees
Lets face it, half your employees don’t not give a damn about the product or service your selling, they are simply there to pay their bills. No matter how many slogans, posters and t-shirts you try to brainwash them with, if their hearts not in it there’s no convincing them. What you need to focus on is keeping them of facebook and make sure they are doing their work.
2. Don’t run your company like the mafia
Just because an employee of yours decides to quit in order to start his/her own venture or to accept a job that better suits them doesn’t give you the right to deem them a traitor or an act of betrayal. Instead help them grow and develop , advice them on what moves to take rather than making their 401k magically disappear in rage induced vengance.
3. Don’t be a scrooge, teach them how to get rich like you
There’s this crazy mentality spreading around like a viral flu; wanting all the knowledge of yourself , keeping the secrets to your success in a motion censored security vault so only you can remain wealthy while your employees toil and sweat for you as you reap all the benefits. Explain how your business works and how you make money , show them how to negotiate and close large deals and they will return the favour by applying what you taught them into your business, hence making you more money.
4 Don’t ask for your employees input if you are not going to listen
If you ask for the opinions of your employees please value them, granted you will get some well lets just call them un-usable ideas/opinions but don’t just dismiss them or throw it in the trash especially if you asked for them.
5 Do not Disturb: No work on vacation time
Your employees are already working round the clock like ants all year long, bringing those dreadful manila folders home, taking calls at dinner time , even to the extent of walking the dog just to send emails via blackberry in order not to piss off their significant other. Don’t bother them right before boarding to forward that email to you as soon as they land in Hawaii . When they are no vacation let them relax, it will improve their performance when they return, which in turn benefits you.
In: Business Tips
25 Dec 2009
Many of you don’t know it but Santa Claus is a business man, the magic of delivering gifts to millions of kids in one night actually has a business model attached to it. His been running a successful business since the A.D’s, so I reckon we should all learn from him.
DEMAND: So every winter the north pole is flooded with letters from overly excited kids, naughty or nice; business is business. This part of the Santa’s business model is the demand part, demand refers to how much (quantity) of a product or service is desired by buyers. In this case, the product or service is the gift requested by children.
SUPPLY: Supply represents how much the market can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. Price you ask? Yes Santa does get paid; remember the main reason your going into to business is to get paid, but we’ll get into this later. There are 2.2 billion children in the world! He and the elves have to manufacture and supply 2.2 billion children, that’s why he only shows up once a year, January – November is dedicated to manufacturing the gifts that needs to be supplied in December.
CUSTOMER SERVICE: OK this is where Santa makes all his money, actually this is where most business make their money; but most people have no clue. Successful transactions of goods and services is not where the money is made; the money is made with your ability to successfully satisfy your customer consistently. It is simple if you have no customers, you have no business. This is where Santa thrives, he has an uncanny ability to satisfy his customers. Imagine delivering billions of gifts to billions of children in different time zones before Christmas morning, its inexplicable.
GETTING PAID: Alright the part we’ve all been waiting for, the part that’s probably driven half my readers to insanity(READERS: Me, Parents, Girlfriend, & Sisters) , how the hell does Santa get paid?? Santa lives in the North Pole ; a resolute Arctic village with elves running around like headless chickens. Basically the guy owns the damn place, physical paper money has no value over there. The way success is measured in the North-pole is by weight, weight I tell you Santa weights about 500 lbs which makes him the richest guy in the North-pole. He weights 500 lbs thanks to all the Milk and Cookies we leave him; gin and fried chicken in my house. All the goodies your leaving for Santa is actually payment for his great work.
MERRY CHIRSTMAS
In: Business Tips| Job| Risk Taking| Start Up
17 Dec 2009
Hypocrisy feels weird, like Pam Anderson’s asymmetrical silicon filled twins. The reason I bring up hypocrisy is that my astute readers would have noticed the immense emphasis I’ve put on retaining that treacherous 9 to 5 while making the transition to be your own boss. But remember that famous Einstein saying that says: insanity is doing the same thing over and over again and expecting different results. Well I’m changing it up.
1. More Time To Work On Your Business:
You spend more than half of your day making some other man rich, by the time the clock turns your way at the end of the work day your already exhausted. This cycle will continue leaving you with no time to work on your assets and build your own business.
2.You Are Forced To Be Creative:
When your not sure where your next check is coming from, you suddenly obtain that hustlers mentality. Being frugal, witty negotiation, looking for the best deal, cheap but genius marketing techniques; these are just a few weapons you would suddenly possess in your arsenal.
3. You Learn To Be Focused:
When your working and trying to start up , it’s extremely easy to get sidetracked.That good looking administrative assistant will stay in your mind all the way home, then when you get home; you spend three hours fabricating a scenario that you hope would lead to a conversation. Or not meeting deadlines, then you end up going home with a stack of manila folders and a deep sense of false appreciation. When you don’t have a job, none of these scenarios would exist and hopefully you’ll be focused; if anything goes wrong you have no one to blame but yourself.
4. You Stay Driven:
When you’re first starting out, you have this burning desire to succeed. You want to do it all; designer the flyers, print the flyers and even go hand out the flyers. Hanging around your measly cubicle for another 15 months until you feel you have enough start up capital will put the brakes on your motivation. Before you know it your moronic co-workers will try and force all types of rubbish down your throat in an effort to drag you down to corporate America hell with them.
5. Start Early, Get Rich Early:
“Timing is everything” we’ve all heard it , and I’ll be honest here it’s true. But if you keep waiting for the perfect time, where is the challenge, the opportunity to learn and gain experience? You become predictable to rivals, and your ease at achieving success will be your downfall ,because you haven’t prepared yourself failure.
Like I said I’m changing things up. I’ve been working full time and building a business at night; I haven’t seen any significant changes so, I’ve giving my two weeks notice.
In: Business Tips| Risk Taking| Start Up
12 Dec 2009
Before jumping into the immensely unstable waters of starting a business, you should have a checklist; sort of like life preservers to keep you afloat in case your business happens to run head first into an iceberg. Here’s what mine looks like:
1) A basic business plan:
You can never go wrong when you go simple. Although the twisted and more elaborate plans do have their perks, but it makes for a twisted and elaborate business to run.
2) Feedback:
Feedback from the real world with real customers that your business idea is viable and people will pay you for your product or service. Granted your eighty years old grand mother and your english comprehending french bulldog do live in the real world, but you can’t consider them real people. Canvas your local main street and handout surveys, or work smarter by using your social network to distribute, that’s how you find real customers.
3) Finances:
What’s a business without finances, you need a clear and honest picture of your finances and at least six months worth of expenses saved to hold you through the early and sparse times.
4) Backup Plan:
You needed to concoct a well defined backup plan in case your self-employed gig doesn’t go as planned, there is no shame in going back to the corporate world to get back on your feet.